Are the cookies "_ga" and "_GA_XXXXXXXX" stored by Webflow for GTM tracking purposes or do they track user behavior, potentially breaching GDPR regulations?
The cookies "_ga" and "_GA_XXXXXXXX" are associated with Google Analytics, which is often used alongside Google Tag Manager (GTM) for tracking user behavior and collecting analytics data on websites. These cookies are not specific to Webflow but are set by Google Analytics itself.
Webflow states in their default privacy policy that they use cookies for essential functions, analytics, and to enhance the performance and functionality of their site. This includes the use of Google Analytics for tracking and analyzing website usage.
In terms of GDPR compliance, it's vital for website owners to ensure that they handle user data appropriately and adhere to relevant privacy regulations. If you are using Google Analytics or GTM, you need to take the necessary steps to comply with GDPR requirements.
To meet GDPR standards, you should include a proper cookie notice and consent mechanism on your website, informing users about the use of cookies and providing them with the option to give or revoke consent. You may want to consult with a legal professional or privacy expert to ensure that you implement the necessary measures correctly.
Additionally, Google has taken steps to comply with GDPR regulations by providing features like data retention controls, IP anonymization, and the ability to disable data sharing with Google. You can configure these settings within your Google Analytics account to ensure compliance.
While Webflow provides a robust platform for building websites, it is ultimately your responsibility as the website owner to ensure that you handle user data in accordance with applicable privacy regulations, such as GDPR.