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How can I allow my customers to select variants directly on the page in Webflow, instead of using a dropdown menu, to eliminate unnecessary clicks?

To allow your customers to select variants directly on the page in Webflow, you can use a combination of interactions, CMS collections, and dynamic embeds. Here's a step-by-step guide on how to achieve this:

1. Set up your CMS Collection: Create a CMS collection for your products and include fields for the variant options you want to offer. For example, if you're selling t-shirts, you might have a collection with fields like "Size" and "Color". Make sure to populate your collection with the different variant combinations you offer.

2. Design the product page: Create a product page template in Webflow and design it to display your product variants. You can use div blocks, buttons, or any other elements to represent the different options (e.g., size and color).

3. Add dynamic embeds: In Webflow, you can use dynamic embeds to retrieve and display data from your CMS collection on the product page. Add dynamic embeds for each variant option you want to display. For example, if you have a "Size" variant, create a dynamic embed and connect it to the "Size" field in your CMS collection.

4. Set up interactions: Use interactions to allow customers to select their desired variants. For each variant option, create an interaction that triggers when the corresponding element is clicked. Within the interaction, you can change the styling of the selected variant (e.g., adding a border around the selected size option).

5. Update content with interactions: Within each interaction, use the "Set Text" action to update the dynamic embeds that represent the selected variants. For example, when a user clicks on a size option, you can update the "Size" dynamic embed with the selected size.

6. Display selected variants: To visually indicate the selected variants, you can use conditional visibility settings. Create conditional visibility rules to show specific elements based on the selected variants. For example, you can show a specific image or description based on the selected size and color.

By implementing these steps, you can provide a seamless experience for your customers, allowing them to select variants directly on the page without the need for a dropdown menu. This eliminates unnecessary clicks and improves the overall user experience.

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