What is the average earnings and number of sold templates per person on Webflow? Which templates are the best sellers?

Webflow template sales vary widely, but we can estimate average earnings and popular trends based on available marketplace data and third-party insights.

1. Estimate Template Pricing and Commission

• Most Webflow templates sell for $24–$129, with pricing based on complexity, business use, and quality of design.
• Webflow takes a 30% commission from each sale. Template creators receive 70% of the sale price.

2. Estimated Average Earnings per Template

• Since Webflow does not publish specific earnings per template, creators on forums and communities report typical sales of 20–200+ per template, depending on niche and marketing.

• For a mid-level estimate using:

• Average sale price: $49

• Average sales per template: 100

• Revenue per template: 100 × $49 = $4,900

• After 30% commission: $3,430 per template

• Template creators with multiple high-quality templates can potentially earn $10,000–$50,000+ cumulatively, if they manage 3–10 well-performing templates.

3. Number of Templates per Creator

• Many top sellers on Webflow’s marketplace have 5–15 templates listed.
• If each template sells consistently, estimated total template sales per seller can range between 500–1,500 units.

4. Best-Selling Template Types

Webflow does not publicly list exact sales volumes, but template popularity can be inferred from ratings, reviews, and Webflow’s “Popular” category:

• Portfolio Templates – Especially personal portfolios for designers, developers, and photographers.
• Business Websites – Corporate, SaaS, and startup templates are top sellers.
• Agency Templates – Creative and marketing agency layouts often trend.
• Landing Pages – High-converting, niche-specific landing pages are consistently popular.

5. Best-Selling Templates Examples

As of 2024, some frequently appearing in “Popular” and “Trending” sections include:

• TaaS X – A startup-focused SaaS template.
• Folio – A minimal personal portfolio template.
• Nest – Agency-oriented with animations and CMS integration.
• Bureau – Clean, corporate design with responsive layouts.

These templates usually have 4.9–5 star ratings and recurring appearances on Webflow's featured pages, indicating high sales.

Summary

Average earnings per Webflow template are around $3,000–$5,000, with better-performing ones earning much more. Most template creators sell multiple templates, leading to cumulative earnings in the tens of thousands. Best sellers include portfolio, SaaS, landing page, and agency templates.