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What is the average earnings and number of sold templates per person on Webflow? Which templates are the best sellers?

TL;DR
  • Webflow templates typically earn $3,000–$5,000 each after commission, based on average pricing and sales volume.
  • Creators with 5–15 popular templates can cumulatively earn $10,000–$50,000+, especially with portfolio, SaaS, landing page, or agency-focused templates.

Webflow template sales vary widely, but we can estimate average earnings and popular trends based on available marketplace data and third-party insights.

1. Estimate Template Pricing and Commission

  • Most Webflow templates sell for $24–$129, with pricing based on complexity, business use, and quality of design.
  • Webflow takes a 30% commission from each sale. Template creators receive 70% of the sale price.

2. Estimated Average Earnings per Template

  • Since Webflow does not publish specific earnings per template, creators on forums and communities report typical sales of 20–200+ per template, depending on niche and marketing.

  • For a mid-level estimate using:

  • Average sale price: $49

  • Average sales per template: 100

  • Revenue per template: 100 × $49 = $4,900

  • After 30% commission: $3,430 per template

  • Template creators with multiple high-quality templates can potentially earn $10,000–$50,000+ cumulatively, if they manage 3–10 well-performing templates.

3. Number of Templates per Creator

  • Many top sellers on Webflow’s marketplace have 5–15 templates listed.
  • If each template sells consistently, estimated total template sales per seller can range between 500–1,500 units.

4. Best-Selling Template Types

Webflow does not publicly list exact sales volumes, but template popularity can be inferred from ratings, reviews, and Webflow’s “Popular” category:

  • Portfolio Templates – Especially personal portfolios for designers, developers, and photographers.
  • Business Websites – Corporate, SaaS, and startup templates are top sellers.
  • Agency Templates – Creative and marketing agency layouts often trend.
  • Landing Pages – High-converting, niche-specific landing pages are consistently popular.

5. Best-Selling Templates Examples

As of 2024, some frequently appearing in “Popular” and “Trending” sections include:

  • TaaS X – A startup-focused SaaS template.
  • Folio – A minimal personal portfolio template.
  • Nest – Agency-oriented with animations and CMS integration.
  • Bureau – Clean, corporate design with responsive layouts.

These templates usually have 4.9–5 star ratings and recurring appearances on Webflow's featured pages, indicating high sales.

Summary

Average earnings per Webflow template are around $3,000–$5,000, with better-performing ones earning much more. Most template creators sell multiple templates, leading to cumulative earnings in the tens of thousands. Best sellers include portfolio, SaaS, landing page, and agency templates.

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