What is the best way to transfer Google Tag Manager (GTM) codes and pixel from an existing WordPress site to a new Webflow (WF) site with 301 redirects and a cleaner URL structure? Should I create a new container in GTM for the WF site and build all tags from scratch, or can I copy the master GTM tags and paste them in the new WF site, continuing as normal?

When transferring Google Tag Manager (GTM) codes and pixels from an existing WordPress site to a new Webflow site, there are a few steps you can follow to ensure a smooth transition with 301 redirects and a cleaner URL structure.

1. Create a new GTM container for the Webflow site: It is best to create a new GTM container specifically for your Webflow site. This allows you to have a clean slate and build the tags from scratch, tailored to your new site's requirements. This avoids any potential conflicts or issues that may arise from copying and pasting tags from a different site.

2. Analyze existing GTM tags: Before setting up tags in the new Webflow GTM container, thoroughly analyze the existing GTM tags on your WordPress site. Identify which tags are essential and need to be transferred, and which ones can be left behind. Understand the logic and purpose of each tag, and consider any specific configurations required for your new Webflow site.

3. Replicate necessary tags in the new GTM container: Once you have analyzed and identified the necessary tags, rebuild them in your new Webflow GTM container. Create new tags, triggers, and variables as needed, based on the logic and configuration of your existing tags. It's important to ensure that the setup aligns with the structure and functionality of your new Webflow site.

4. Update website code to include GTM container: In Webflow, you'll need to update your website's code to include the new GTM container. Webflow provides a dedicated section where you can add custom code, usually in the project settings or site settings. Insert the GTM container snippet in the appropriate location to ensure it is loaded correctly on every page of your Webflow site.

5. Implement 301 redirects and update URLs: To maintain SEO and smooth user experience, set up 301 redirects from the old WordPress URLs to the corresponding new URLs in your Webflow site. You can configure these redirects in your Webflow hosting settings or through third-party services. Make sure to redirect each page individually to preserve the URL structure and avoid any loss of traffic or SEO authority.

By following these steps, you can effectively transfer your GTM codes and pixels from WordPress to Webflow, maintaining a cleaner URL structure and ensuring proper implementation of 301 redirects. Remember to thoroughly test your tags and redirects to verify that they are working as expected before fully transitioning to the new Webflow site.