Webflow’s Rich Text element within the CMS is limited in terms of supporting custom layouts like buttons, image grids, or advanced components. However, there are strategic ways to work around this limitation for more flexible content layouts.
1. Limitations of the Rich Text Field
- Rich Text fields support basic content types: headings, paragraphs, images, quotes, links, videos (via embed), and lists.
- They do not support custom components like Webflow buttons, interactive features, layout-specific CSS, or custom div structures.
- You cannot nest Webflow Symbols, Image Grids, or reusable components directly inside a Rich Text block.
2. Use Multi-Reference or Reference Fields for Structured Inserts
- Create separate CMS Collections (e.g., Gallery Items, Custom Sections) for the modular content you want to insert.
- Add Reference or Multi-Reference fields in your primary Blog Posts collection to link to these additional pieces.
- On the blog post template, position and conditionally display these components before, after, or between Rich Text sections (using additional Rich Text fields to segment content if needed).
3. Embed Custom Code or Components Temporarily via Embed Fields
- Use the Custom Embed feature (using an "Embed" field in the CMS) to insert reusable HTML components as shortcodes.
- Example: Insert a CMS Embed field with custom button markup or iframe.
- Be aware: Editors must write HTML manually, so this is best for tech-savvy teams.
4. Use Finsweet’s Attributes or Custom JavaScript for Dynamic Injection
- Use Finsweet’s CMS Load or CMS Combine tools (via their Attributes system) to dynamically load and inject content into or near Rich Text areas.
- You can target a placeholder marker (like a unique
<div>
or heading) and insert content like sliders, galleries, or components.
5. Split Content Across Multiple Rich Text Fields
- Divide the blog post content in the CMS into multiple Rich Text fields (e.g.,
Intro
, Main Content
, Detailed Content
). - Between them, manually insert static or dynamic Webflow elements (buttons, components, images) in the template design.
6. Avoid Rich Text for Fully Modular Layouts
- If you need pixel-precise or modular layout control (like complex combinations of images, text, columns, animations), consider:
- Using a custom layout CMS collection with dynamic content injected into “slots.”
- Creating a modular section-based CMS, where each section is a different Collection Item (Finsweet’s CMS Sort is helpful here).
Summary
Webflow’s Rich Text elements are not suitable for inserting complex layouts like buttons, image grids, or components. To overcome this, use multi-reference fields, split Rich Text fields with layout blocks, or dynamically insert content via custom code or tools like Finsweet Attributes. For ultimate flexibility, consider building a modular CMS structure outside of traditional Rich Text usage.