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Can I view more than the last 30 days of traffic data in Webflow to see the website's overall performance?

TL;DR
  • Webflow's built-in analytics only store data for 30 days; use Google Analytics or third-party tools for long-term tracking.
  • Connect Google Analytics via Webflow's Project Settings > Integrations to retain historical data.
  • Alternative tools include Plausible, Fathom Analytics, and Microsoft Clarity for ongoing insights.
  • Manually record Webflow traffic data regularly to avoid losing older statistics.

Webflow's built-in Traffic Analytics only displays data for the last 30 days. If you need historical data beyond this period, you’ll need to use an external analytics tool.

1. Use Google Analytics for Long-Term Data

  • Sign up for Google Analytics at analytics.google.com if you haven’t already.
  • Connect Google Analytics to Webflow by adding your tracking ID under Project Settings > Integrations.
  • View historical data in Google Analytics, which stores traffic insights indefinitely.

2. Use Other Third-Party Tools

  • Plausible (privacy-focused alternative with long-term data storage).
  • Fathom Analytics (simple and GDPR-compliant).
  • Clarity by Microsoft (free heatmaps and analytics).

3. Export Data Regularly from Webflow

  • Webflow does not offer built-in exports for traffic data, but you can manually record and track key metrics before they reset each month.

Summary

Webflow’s analytics only show the last 30 days of data. To track long-term performance, integrate Google Analytics or another third-party analytics tool.

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