Webflow does not have a native multi-vendor or advanced eCommerce system, so many users integrate third-party platforms. Beyond Shoplocket (now defunct), there are several popular and compatible options for adding shopping cart functionality to Webflow.
1. Foxy.io
- Best for: Flexible products, subscriptions, digital/physical goods.
- Integration: Works seamlessly with Webflow via embed code and CMS collections.
- Features: Subscription billing, variant control, and over 100 payment gateways.
- Pros: Highly customizable, CMS-compatible, secure checkout.
- Cons: Simple styling requires some setup with custom embeds.
- Best for: If you want Shopify’s backend but customize the front-end with Webflow.
- Integration: Use Shopify Buy Button (embed) or a headless CMS approach with Shopify APIs.
- Features: Inventory, order management, shipping, customer accounts.
- Pros: Scalable, well-supported, widely used.
- Cons: Styling a Buy Button is limited without heavy custom code.
3. Ecwid
- Best for: Simple eCommerce solutions for small to medium stores.
- Integration: Embed Ecwid store widget directly into Webflow pages.
- Features: Storefront, shopping cart, checkout on-site, digital goods support.
- Pros: Quick setup, built-in mobile/responsive design, multilingual.
- Cons: Limited design flexibility compared to native Webflow styles.
4. Snipcart
- Best for: Developers who want to control product presentation with static sites.
- Integration: Add data attributes and script embeds to Webflow elements.
- Features: Cart functionality, product variants, taxes, and discounts.
- Pros: Lightweight, developer-friendly, works well with Webflow CMS.
- Cons: Requires some HTML knowledge to implement effectively.
5. Webflow’s Native eCommerce
- Best for: Small to medium stores requiring basic eCommerce directly within Webflow.
- Integration: Built-in, no need for third-party embeds.
- Features: Product pages, shopping cart, checkout, order management.
- Pros: Seamless design and CMS integration, full layout control.
- Cons: Limited support for subscriptions, digital downloads, or complex features.
Summary
For rich customization and direct integration, Foxy.io is one of the best options for Webflow users. If you prefer a robust backend like Shopify, use the Buy Button approach. For quick, widget-style stores, Ecwid or Snipcart are great tools. Alternatively, Webflow’s own eCommerce works well for simple setups needing full design control.