How do I properly paste my Universal Tracking ID in Webflow for analytics?

To add your Universal Analytics Tracking ID (for Google Analytics) to Webflow, you'll need to insert it in the correct project settings area or embed the script manually. Here's how to do it properly.

1. Identify Your Tracking ID

• Your Universal Analytics Tracking ID starts with UA- (e.g., UA-12345678-1).
• Confirm you are using Universal Analytics, not Google Analytics 4 (GA4). Universal Analytics was deprecated on July 1, 2023, so if you're using a new property, it may be GA4 instead.

2. Add Your Tracking ID in Project Settings

• Go to Project Settings in your Webflow Dashboard.
• Click on the Integrations tab.
• Scroll to the Google Universal Analytics section.
• Paste your UA tracking ID (e.g., UA-XXXXXX-Y) into the provided field.
• Make sure the Enable Google Analytics toggle is turned on.

3. Publish Your Site

• After pasting the tracking ID, click Save Changes in the top right corner.
• Then Publish your site to make the integration live.

4. (Optional) Add Tracking Script Manually

If the universal tracking input is missing (which may happen as Webflow shifts toward GA4), you can add the script manually:

• Go to Project Settings > Custom Code.
• In the Head Code field, paste your entire UA script from Google Analytics.
• Click Save Changes and republish your site.

5. Verify Installation

• Visit your live site.
• Open your browser’s developer tools and go to the Network or Sources tab to check for the analytics.js or your UA-ID.
• Alternatively, use the Google Tag Assistant or Google Analytics real-time reports to confirm data is being tracked.

Summary

To properly add your Universal Analytics Tracking ID in Webflow, go to Project Settings > Integrations, paste your UA-ID, and publish your site. If needed, you can add the script manually via Custom Code > Head Code.