How do I properly paste my Universal Tracking ID in Webflow for analytics?

TL;DR
  • Add your UA Tracking ID in Webflow under Project Settings > Integrations > Google Analytics and publish your site.  
  • For GA4, paste the full GA script with your G-ID in Project Settings > Custom Code > Head and publish.

To properly add your Universal Analytics Tracking ID (like UA-XXXXXXXXX-X) to Webflow, you must paste it into the correct field in your project settings or embed it manually if needed.

​

1. Use Webflow's Google Analytics Integration

​

  • Go to Project Settings from your Webflow dashboard.
  • Click on the Integrations tab.
  • Scroll to the Google Analytics section.
  • In the Universal Analytics field, paste your Tracking ID (it should begin with "UA-").
  • Save Changes.
  • Publish your site for changes to take effect.

​

Note: Webflow only supports Universal Analytics if you already have a working UA ID. Google has ended support for Universal Analytics as of July 2023, so new properties should use GA4.

​

2. (Alternative) Manual Script Embed for GA4 or Custom Setup

​

If you're using Google Analytics 4 (GA4) or need a manual configuration:

​

  • Go to Project Settings > Custom Code.
  • In the Head Code section, paste your full GA script provided by Google (with G-XXXXXXXXXX as the ID).
  • Click Save Changes.
  • Publish your site.

​

This method allows you to integrate GA4, which doesn’t use a UA-style Tracking ID.

​

Summary

​

To add Universal Analytics to Webflow, paste your UA Tracking ID into the Google Analytics field under Integrations. GA4 setups require embedding the full script in Custom Code > Head. Always publish your site after making changes.

Webflow Resources
Webflow templates
Webflow inspiration
Rate this answer

Other Webflow Questions

Explore Logic tutorials
When will subscription elements be introduced into e-commerce on Webflow and are there any details available about the functionality?
Is it possible to have a custom form action to pass form data to a URL, while also submitting the form data from page 1 to Webflow using the default action?
How can I add cookies to custom modals in Webflow?
What GIF compressor can I use to compress a 6.3MB GIF to below 4MB for uploading on Webflow? Additionally, can I delay the playback of the GIF until it is fully loaded on the page to improve loading speed? Thank you, Josiah.
Is there an option to zoom in and out for an overview of a design in Webflow, as well as the ability to adjust grid overlay and utilize guides in the design process?
What is the recommended approach for integrating a store pickup solution with Webflow for a restaurant business, if I previously used Zapiet on Shopify?
How can I create a row with 5 columns using Webflow?
How can I create a custom navigation bar in Webflow with centered menus and logo, and properly link the menu items to pages without any underlines or blue color?
Does Webflow support video backgrounds and how can I troubleshoot if the video is not showing up on my site?
How can I troubleshoot form submission emails not being received by the client on a Webflow-hosted site?
How can I create a smooth scroll and lock to section on click with a horizontal scroll in Webflow for a pizza shop's category menu on a client site in Brooklyn?
What could be causing a glitch on all pages with anchors in Webflow?
How can I add a meta noindex to unfinished CMS pages in Webflow?
How can I add a meta noindex to unfinished CMS pages in Webflow?
How can I filter dynamic lists in Webflow using a start date of "Today" to create automatically updating lists and pages based on date-sensitive content?
Can I capture a screenshot of a Webflow page on click and convert it to a downloadable PDF?
How can I alternate the layout of the image and heading for each collection item in a two-column format on Webflow?
How can I execute JavaScript code when clicking a specific button with a given ID in a Webflow project?
How can I disable the Webflow success or failure state for a sign-up form and display a custom thank you page using jQuery and the Webflow form submit state?
How can I create a vertical scrolling menu with Webflow, similar to the one on Apple's website, that switches to horizontal scrolling when the menu doesn't fit on one screen?
How can I change the language of the Google Maps embed from English to Arabic in Webflow?
How can I reduce the vertical space between lines within a bullet point in Webflow? Can I replace the bullet points with icons on the "Services" page?
How can the text color be changed for custom input fields on Webflow?
How can I add conditional visibility in Webflow to prevent a div from appearing on a published page if a CMS field is empty?
How can I stop a YouTube video from playing in the background in audio mode when I close a modal in Webflow?
How can I connect and use my JavaScript and CSS files for special functions and styles in Webflow?
How can I fix the "Ensure text remains visible during webfont load" warning in Webflow?
How can I implement a ThreeJS script as a background for my Webflow project using custom code?
How can I send data from a Webflow Form to ActiveCampaign without using Zapier? I have set the form to POST and input the form's action URL, similar to Mailchimp but it redirects me to the admin area of ActiveCampaign without sending the data. Has anyone had success with this method?
Can Webflow be used to create a "blob" elements effect in the header of a website using custom code or JavaScript?