How can I improve the load time of my website on Webflow?

Improving your website's load time on Webflow involves optimizing assets, minimizing external scripts, and using performance-focused Webflow features.

1. Optimize Image and Video Assets

• Use WebP images instead of JPEG or PNG for smaller file sizes.
• Compress images using tools like TinyPNG or Squoosh before uploading.
• Set proper image dimensions to prevent large files from being auto-scaled.
• Enable lazy loading by making sure images use the loading="lazy" attribute in Webflow (this is automatic for most elements).
• For background videos, optimize file size and avoid autoplaying high-resolution video on mobile.

2. Limit Fonts and Styles

• Limit the number of font families and weights you use—each one adds to the page load.
• Use system fonts when possible for faster rendering.
• Reuse style classes instead of creating many unique styles to keep CSS lean.

3. Minimize and Consolidate Animations

• Avoid heavy interactions that trigger on load or scroll unless necessary.
• Reduce the number of LOTTIE animations or compress them using bodymovin with fewer vectors.

4. Audit Custom Code & Third-Party Scripts

• Limit third-party scripts like chat widgets, tracking pixels, and iframes—they often slow down performance.
• Defer or asynchronously load scripts using async or defer attributes if added in the Page Settings → Custom Code section.
• Remove unused CSS or JS in the Site Settings if you no longer need legacy code.

5. Enable Webflow’s Built-In Performance Features

• Webflow automatically minifies HTML, CSS, and JS—but ensure it's enabled in Project Settings → Hosting → Advanced Publishing Options.
• Use Webflow’s built-in CDN (Fastly + AWS) to serve assets quickly across global regions.

6. Clean Up the Webflow Project

• Remove unused classes, symbols, pages, and assets using the Webflow Clean Up tools.
• Keep your DOM clean by avoiding unnecessary nested divs or wrappers.

7. Use Page Load Tools to Monitor Speed

• Use Google PageSpeed Insights, GTmetrix, or WebPageTest to identify specific bottlenecks.
• Focus on metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

Summary

To improve load time in Webflow, compress and resize images, reduce fonts and animations, limit external scripts, and leverage Webflow’s performance tools like automatic minification and CDN delivery. Regularly audit your site with tools like PageSpeed Insights to stay optimized.