How can I set up the Conversion API on a Webflow site to capture more data for my client's ad campaign?

To set up the Conversion API on a Webflow site and capture more data for your client's ad campaign, you'll need to follow a few steps:

1. The first step is to create a Facebook Business Manager account if you don't have one already. This is where you'll manage your client's ad campaigns and access the necessary tools for setting up the Conversion API.

2. Once you have a Facebook Business Manager account, navigate to the Events Manager within the Business Manager interface. Here, you'll set up the necessary events for tracking conversions on your client's website.

3. Within Events Manager, click on "Aggregated Event Measurement" in the left-hand menu. From there, you'll click on "Configure Web Events" and choose the pixel associated with your client's website.

4. After selecting the appropriate pixel, you'll have the option to enable the Conversion API. Clicking on the "Connect Event Source" button will allow you to connect your client's website to the Conversion API.

5. Webflow makes it relatively easy to integrate the Conversion API into your client's site. To get started, you'll need to log into your Webflow account and select the project associated with your client's website.

6. On the Webflow Designer, go to the Project Settings by clicking on the top-left Webflow logo and selecting the appropriate project from the dropdown. In the Project Settings, click on "Integrations" and then "Custom Code" in the left-hand menu.

7. Now, you'll want to add the required code to enable the Conversion API. Facebook provides a detailed guide on how to do this, so follow their documentation to generate the necessary code snippet.

8. Once you have the code snippet, you can paste it into the "Head Code" section within the Custom Code settings in Webflow. Be sure to save your changes.

9. Finally, you'll want to test if the Conversion API is working correctly. Facebook provides a Test Events tool within Events Manager that allows you to check if events are being sent successfully.

By following these steps, you'll be able to set up the Conversion API on a Webflow site and capture more data for your client's ad campaign. It's important to note that this process may vary slightly based on updates to Facebook's tools and Webflow's interface, so it's always a good idea to consult the official documentation for the most up-to-date instructions.