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Can I import blog posts from a website into Webflow using a .xml file?

TL;DR
  • Convert the XML file to a CSV using tools like WP All Export or online converters.
  • Create a matching CMS Collection in Webflow, then import the CSV and check for formatting or missing content.

You cannot import blog posts directly into Webflow using a .xml file (such as those exported from WordPress). Webflow does not support XML importing. However, you can convert the data and import it using Webflow's CMS Collection tools.

1. Convert the .XML File into a Webflow-Compatible Format

  • Exported XML files (like from WordPress) need to be converted into a CSV file format, which Webflow supports.
  • Use tools like WP All Export, WordPress to CSV converter, or online converters like https://wordpressxmltold.wordpress2html.com/.
  • Ensure each blog post is turned into a CSV row with columns like Title, Body, Slug, Date, Author, etc.

2. Prepare the Webflow CMS Collection

  • Go to Webflow Designer > CMS > Create a New Collection for your blog posts.
  • Include fields such as: Name (Title), Slug, Rich Text (Body), Date, Image, etc.
  • Match the fields in your CSV to the Collection fields in Webflow.

3. Import the CSV into Webflow

  • Go to Webflow Designer > CMS > [Your Collection] > Import.
  • Click Upload CSV, then match each column to the appropriate Collection field.
  • Complete the import process and check for any errors.

4. Review & Adjust Imported Blog Posts

  • Go through a few imported items to confirm formatting (especially in Rich Text fields).
  • Add images manually if the CSV did not include image URLs accessible to Webflow.

Summary

You can’t import blog posts into Webflow using a .xml file directly. Instead, convert the XML to CSV, map it to a Webflow CMS Collection, and import through the CMS’s Upload CSV feature.

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