How can I maintain the original quality of my images in Webflow Designer when they appear blurry after uploading or publishing my project?

Blurry images in Webflow are typically caused by automatic image compression, scaling, or incorrect resolution settings. Follow these steps to preserve original image quality in the Designer and on publish.

1. Use High-Resolution Images

• Upload images at 2x or higher resolution than their displayed size. For example, if an image appears at 400px wide, upload it at 800px.
• This helps maintain clarity, especially on retina and high-DPI displays.

2. Turn Off Webflow’s Responsive Image Optimization (if necessary)

• Webflow automatically generates smaller versions of images for faster loading on different devices.
• To disable this for a specific image:
• Use an Image element (not a background image).
• Check ‘Asset Settings’ in the Asset Panel and uncheck “Responsive image” optimization (available only for image elements, not backgrounds).

3. Avoid Background Images for Critical Visuals

• Background images are compressed more heavily and do not generate responsive image variants.
• Use actual Image elements for important visuals where sharpness matters (like logos or artwork).

4. Check Image Display Size Against Original Dimensions

• If you upscale an image using CSS (e.g., enlarging a 300px image to 600px), it will appear blurry.
• Always ensure the uploaded image is equal to or larger than its displayed size.

5. Upload SVGs for Vector Graphics

• For logos, icons, or illustrations, use SVG format. It remains crisp at any resolution.
• Webflow supports SVG uploads, and they render sharply across all devices.

6. Use Proper Image File Types

• Photographic images: Use high-quality JPG or PNG.
• Illustrations, text-heavy images: Use PNG or SVG to avoid blurring.
• Avoid using low-quality exports to reduce file size unless necessary.

7. Disable Lazy Loading (If Needed)

• Webflow enables lazy loading (loading="lazy") by default on Image elements.
• If you're seeing initial blur or flicker on load, test by disabling lazy loading on the image (click the image, go to settings, and uncheck “Lazy Load”).

8. Preview on Actual Device and Zoom Level

• Webflow Designer may display compressed thumbnails.
• Use Preview mode or Publish and view on a live site to assess real image quality.
• Always check at 100% zoom level in the browser.

Summary

To maintain image sharpness in Webflow, upload high-resolution assets (2x), use Image elements (not background images), turn off responsive image optimization when needed, and avoid upscaling smaller images. SVGs are best for vector content. Check image clarity on the published site, not just in the Designer.