How can I track the source URL of form submissions in Webflow to determine whether users are coming from Facebook ads or Google ads, after adding UTM parameters to the ads?

In order to track the source URL of form submissions in Webflow and determine whether users are coming from Facebook ads or Google ads after adding UTM parameters to the ads, you can follow these steps:

1. Set up UTM parameters: Make sure you have properly set up UTM parameters for your Facebook ads and Google ads. This involves adding specific UTM tags such as utm_source, utm_medium, and utm_campaign to your ad links. For example, for Facebook ads, you could set the utm_source as "facebook" and utm_medium as "cpc".

2. Configure your form submission actions: In Webflow, navigate to your form and open the form submission settings. Click on the "Actions" tab and then select the "Add new action" button.

3. Set up a custom webhook: Select the "Webhook" option from the list of actions. Webflow integrates with several third-party services that can help track and analyze form submissions.

4. Choose a suitable webhook service: You can choose a service like Zapier or Integromat to create a webhook connection between your Webflow form and tracking platform of choice (such as Google Analytics or a CRM system).

5. Configure the Webhook URL: In the webhook settings, you'll need to configure the URL where you want to send the form submission data. This will typically be the webhook URL provided by the tracking platform you're using.

6. Map the form fields: You'll need to map the form fields with the corresponding fields in the webhook service. This ensures that the form data is sent correctly and can be tracked accurately. Map the UTM parameter fields from your form (e.g., utm_source, utm_medium) with the respective fields in your tracking platform.

7. Test and verify the setup: After completing the webhook configuration, submit a test form submission with the UTM parameters included. Check your tracking platform to ensure that the submitted form data with the UTM parameters is being captured correctly.

8. Analyze the data: Once the setup is working correctly, you can analyze the data in your tracking platform to see which UTM parameters were included in the form submissions. By examining the utm_source and utm_medium fields, you can determine whether users arrived via Facebook ads or Google ads.

Remember to consistently review and optimize your UTM parameter strategy to ensure accurate tracking and attribution of form submissions. Additionally, always stay up-to-date with changes in the platforms you're using, as they may introduce new tracking options or methods.