What is the best Webflow architecture for a website with four sales markets, each with their own requirements, copy, and graphics? Should I use one project with duplicate pages for shared content or four separate projects with duplicate everything? Also, how do I ensure proper SEO implementation for either option?

For a website with four distinct sales markets—each requiring different content, graphics, and possibly structure—the best Webflow architecture depends on how distinct each market is and how independently each site must function.

1. Use Separate Projects for Each Market

• Recommended if each market has unique branding, design, structure, and content. Independent projects provide full flexibility.
• Each market can have its own custom domain (e.g., us.site.com, uk.site.com, de.site.com, fr.site.com).
• You can localize SEO elements (titles, meta tags, alt text, schema) per region without limitations.
• Ideal for region-specific regulatory requirements or sales strategies (e.g., different products or pricing).

2. Use One Project With Conditional Content (Less Ideal Here)

• Suitable only if the structure, design, and most components are identical across markets, and only copy and some images change.
• Implement with:
• CMS collections and multi-reference fields to load market-specific content.
• Custom scripts or URL routing to detect and serve based on user location (note: this requires dev-level work).
• SEO challenges: URL structure will likely need to use slugs like /us/, /uk/, etc., which can get complex inside a single Webflow project.

3. SEO Best Practices for Either Setup

• Unique meta titles and descriptions per market.
• Unique hreflang tags to prevent duplicate content issues and guide Google to the correct regional page. Webflow doesn’t support this natively, so you’ll need to:
• Embed hreflang tags using custom code in the page settings or inside the head tag in the Site Settings › Custom Code area.
• Avoid duplicate paths—ensure no overlap across slugs or folder names between regions.
• Use country-specific TLDs or subdomains to improve regional SEO targeting (e.g., example.de or de.example.com).
• Register and geotarget your domains/subdomains in Google Search Console for regional indexing.

Summary

Create four separate Webflow projects—one per market—for maximum content control, flexibility, and precise SEO targeting. This avoids copy duplication issues and allows complete autonomy in design and localization. Use custom code to implement hreflang tags and manage SEO per region.