What is the best Webflow architecture for a website with four sales markets, each with their own requirements, copy, and graphics? Should I use one project with duplicate pages for shared content or four separate projects with duplicate everything? Also, how do I ensure proper SEO implementation for either option?
- Use a single Webflow project with localized subdirectories if the markets share similar design and structure, enabling easier management with Webflow CMS.
- Use separate Webflow projects if each market requires distinct functionality, branding, or management, allowing for greater flexibility.
- For SEO, implement Hreflang tags, unique metadata, and structured URLs whether using subdirectories (single project) or country-specific domains (multiple projects).
For a website with four distinct sales markets, each with unique requirements, copy, and graphics, the best Webflow architecture depends on the level of variation across markets and your need for centralized management.
1. Single Project vs. Multiple Projects
Use a Single Webflow Project if:
The markets share a similar design and structure, with only localized copy and minor stylistic differences.
You want to manage everything in one place and minimize maintenance efforts.
You plan to use Webflow CMS to dynamically handle content differences.
Use Separate Webflow Projects if:
Each market requires significantly different functionality, layouts, or branding.
The markets operate as unique entities with different teams managing them.
You need different hosting setups, domains, or security considerations.
2. Implementing SEO Properly
For a Single Project:
Use subfolders or subdirectories per market (e.g.,
/us/,/uk/,/de/).Create unique page metadata (title tags, meta descriptions, alt text) for each version.
Implement Hreflang tags for language and regional targeting.
Use Webflow CMS and localization features to manage market-specific content dynamically.
For Multiple Projects:
Host each market’s site under a country-specific domain (e.g.,
us.yoursite.com,uk.yoursite.com).Ensure each site has unique, localized SEO metadata to avoid duplicate content issues.
Set up Hreflang tags across sites to indicate relationships between versions.
Use canonical tags appropriately to signal the correct main or localized version.
Summary
If the designs and functionality are mostly the same, a single Webflow project with localized subdirectories is the best option for easier management. However, if each market is vastly different or operated separately, then multiple projects with separate domains provide more flexibility. Regardless of the approach, apply localized SEO strategies such as Hreflang tags, unique metadata, and properly structured URLs to maximize search visibility.