Can Webflow support the use of WebP format to optimize loading speed, as recommended by Google for improved pagespeeds? I attempted to upload a .jpf file to Webflow but it did not show up.

TL;DR

Webflow supports .webp, .jpg, .png, .svg, .gif, and .ico formats, but not .jpf (an invalid format).
Upload .webp files directly via the Asset Manager for optimized performance across all major browsers.

Webflow does support the modern WebP image format, which helps optimize website performance and is recommended by Google for improved page loading speeds. However, Webflow does not support .jpf files, which is not a valid image format.

1. Supported Image Formats in Webflow

Webflow supports .webp, .jpg, .png, .svg, .gif, and .ico files for image assets.
.jpf is not a standard image format supported by browsers or Webflow. You may have meant .webp or possibly JPEG 2000 (.jp2), which is also not supported by most platforms.

2. Uploading WebP Files to Webflow

You can upload .webp files directly into the Webflow Asset Manager.
To do this, drag and drop the WebP image into the Assets panel or select it via the Upload button.
Once uploaded, you can use the WebP image anywhere like any other image asset—inside an Image element, as a background image, etc.

3. Browser Support Consideration

Most modern browsers (including Chrome, Firefox, Safari, and Edge) support WebP natively.
Fallbacks aren’t typically needed for WebP today, but if you're serving critical images, you could use custom code to deliver JPEG/PNG alternatives when needed (outside of native Webflow methods).

Summary

Webflow supports the .webp image format for better page performance, but does not support .jpf, which is not a standard image format. For best results, convert your images to .webp before uploading to Webflow.

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