Why does my website on Webflow only show in Google search when searching for the specific domain name, but not when searching for other related keywords or phrases?
TL;DR
- Check if your site is indexed using
site:yourdomain.com, and ensure indexing is enabled in Webflow settings and each page. - Submit your sitemap and key URLs through Google Search Console to request indexing.
- Optimize on-page SEO with keyword-rich titles, headings, and content, and build backlinks to improve domain authority and visibility.
Your Webflow site only appears in Google when using the exact domain name because it’s likely not yet indexed properly, optimized for search engines, or competitive for broader search keywords.
1. Check If Your Site Is Indexed
- Search Google for
site:yourdomain.comto see if your individual pages are indexed. - If results are missing, Google hasn’t discovered or indexed your full site yet.
2. Enable Indexing in Webflow
- Go to Project Settings > SEO tab.
- Ensure “Disable Webflow Subdomain Indexing” and “Disable Output for this Page” are not checked (they block indexing).
- In each page's Page Settings, confirm “Disable this page from search engines” is not enabled.
3. Submit Your Site to Google
- Go to Google Search Console (search.google.com/search-console) and add your domain.
- Use the URL Inspection tool to request indexing for key URLs.
- Submit your Webflow-generated sitemap.xml (typically
yourdomain.com/sitemap.xml) in Search Console under Sitemaps.
4. Improve On-Page SEO
- Make sure each page has a unique and keyword-rich Title Tag and Meta Description (set these in Page settings).
- Use clear headings (H1, H2) that include relevant target keywords.
- Add enough text content that aligns with what your audience might search for.
5. Add & Optimize Keyword Content
- Include relevant keywords and phrases users might search for throughout your content.
- Use Google's Keyword Planner or tools like Ubersuggest or Ahrefs to find suitable keywords.
- Don’t keyword-stuff—write naturally while including targeted terms.
6. Build Domain Authority
- Since your site only ranks for branded terms (your domain), it likely lacks backlinks from other websites.
- Start a content marketing or link-building campaign to increase visibility.
- Share your site on relevant blogs, forums, or social platforms to encourage organic links.
7. Monitor Google Search Console
- Use Performance > Search Results in GSC to track what queries your site shows for.
- Monitor impressions and ranking changes as your SEO improves.
Summary
Your Webflow site only appears for its domain likely due to limited indexing, poor keyword optimization, or lack of backlinks. Ensure your site is crawlable, optimize on-page SEO with relevant content, and submit your sitemap to Google Search Console for improved visibility.