Where do I insert meta tags on a client's website using Webflow for SEO ranking on Google? Is this method still effective?

To improve SEO rankings on Google, you can insert meta tags directly in Webflow through various built-in settings. Yes, this method is still effective when used properly.

1. Add Meta Tags in Page Settings

• Open your Webflow project, go to the Pages panel (left sidebar), and click the settings icon next to the page.
• Scroll to the SEO Settings section.
• Add your meta title in the Title Tag field and your meta description in the Meta Description field.
• You can also insert custom meta tags (such as robots, Open Graph, etc.) in the "Inside tag" section.

2. Use Site-Wide Meta Tags

• Go to Project Settings > SEO tab.
• Use the Global tag section to insert meta tags that should appear across all pages, such as verification tags (e.g., Google Search Console).

3. Dynamic Meta Tags with Collections (CMS)

• For CMS content (e.g., blog posts), go to your Collection Template Page settings.
• Use field variables like {{Name}} or {{Summary}} to dynamically populate title and description meta tags.
• You can find these under Pages panel > select the CMS template (e.g. "Blog Post Template") > click the settings icon.

4. Confirm with SEO Tools

• Use tools like Google Search Console, Ahrefs, or Screaming Frog to verify that meta tags are correctly implemented.
• After publishing the site, ensure Google indexes your updated pages properly.

Summary

Insert meta tags in Webflow by editing the page settings, the site-wide SEO panel, and/or CMS template pages. Yes, optimizing meta tags is still an effective SEO strategy for improving Google rankings, especially when combined with quality content and clean site structure.