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What is the best way to handle canonical links on my website using Webflow?

When it comes to handling canonical links on your website using Webflow, there are a few approaches you can take. The goal of canonical links is to prevent duplicate content issues by telling search engines which version of a page they should consider as the primary one. Here are some best practices:

1. Manual Canonicalization:
Webflow allows you to manually set canonical URLs for individual pages. To do this, navigate to the page settings in the Webflow Designer and scroll down to the SEO settings. There, you'll find an input field where you can specify the canonical URL. Simply enter the desired canonical URL for that page.

2. Dynamic Canonicalization:
If you have a large website with numerous pages that require canonicalization, manually setting canonical URLs for each page can be time-consuming and error-prone. In such cases, you can use dynamic canonicalization.

Webflow's CMS Collections allow you to create dynamic pages. By utilizing collection fields to generate the canonical URL, you can automate the process. For example, if you have a blog post CMS collection, you can create a collection field called "Canonical URL" and populate it with the URL structure you want for your canonical links. Then, in your collection template, use the dynamic field to output the correct canonical URL.

3. Custom Code:
For more advanced requirements, you can leverage Webflow's custom code features. This gives you greater control over the canonicalization process. You could write custom JavaScript or server-side code to dynamically set the canonical URL based on specific rules or conditions. However, this approach requires technical expertise or the assistance of a developer.

Regardless of the method you choose, it's essential to ensure that the canonical URLs you set match the actual page you want search engines to consider as the primary version. Regularly audit your canonical links to ensure they remain accurate, especially if you make structural or URL changes to your website.

Remember, canonicalization is just one aspect of ensuring search engines understand your website's content and structure. It's important to complement it with other best practices, such as proper URL structure, optimized meta tags, and content organization, to maximize your website's SEO potential.

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