Can user authentication be disabled on membership signup in Webflow to improve funnel flow?
TL;DR
- Webflow Memberships requires email verification, and there is no built-in way to disable it.
- Allow access to some content before requiring verification and use a welcome page to delay login prompts.
- Use third-party authentication tools (e.g., Firebase, Memberstack) to bypass email verification or enable auto-login.
- Collect user info via Webflow Forms first, then request email verification only for premium content.
- Leverage Webflow Logic to automate follow-ups and remind users to verify over time.
Webflow Memberships requires user authentication by default, meaning users must verify their email before accessing gated content. There is no built-in way to disable authentication during signup. However, you can optimize the signup funnel in other ways.
1. Use Member-Only Content After Signup
- Allow users to enter their details before requiring login.
- After signup, direct them to a temporary "welcome" page with immediate access to some content.
- Prompt verification only when deeper access is needed.
2. Auto-Login After Signup (OAuth Workaround)
- Use a third-party authentication service (e.g., Firebase or Memberstack) instead of Webflow's native Memberships.
- With these tools, you can disable email verification or auto-login users right after signup.
3. Customize Signup Forms Without Memberships
- Instead of Webflow's native Memberships, use Webflow Forms for initial data collection.
- After submission, provide instant access, then request email verification later to unlock premium content.
4. Use Webflow Logic (Beta Feature) to Automate Follow-Ups
- Set up Webflow Logic to trigger reminder emails for unverified users.
- Give instant access to basic content but remind users to verify over time.
Summary
You cannot disable authentication in Webflow Memberships for signups, but you can improve conversion by delaying verification, using third-party authentication tools, or collecting user info first via forms.