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Can Webflow be used to enable GA4 tracking of YouTube videos via GTM without reloading the videos and inserting tracking support elements?

TL;DR
  • Add Google Tag Manager (GTM) to Webflow by pasting the container code in the Head section under Project Settings > Custom Code and publish the site.
  • In GTM, create a YouTube Video trigger, select events like Start, Pause, and Complete, and apply it to all or specific videos.
  • Create a GA4 Event tag, set the event name (e.g., youtube_interaction), add event parameters (e.g., video_title, video_percent, video_url), and attach the YouTube trigger.
  • Use GTM Preview & Debug mode to test interactions, confirm that events fire correctly, and verify data in GA4 DebugView.

Yes, you can track YouTube video interactions in Google Analytics 4 (GA4) via Google Tag Manager (GTM) in Webflow without reloading the videos or manually adding tracking elements. Follow these steps to set it up efficiently.

1. Add GTM to Webflow

  • Go to Webflow Project Settings > Custom Code.
  • Paste your GTM container code in the Head section.
  • Publish your site to ensure GTM is live.

2. Enable Built-in YouTube Video Trigger in GTM

  • Go to GTM > Triggers > New.
  • Select YouTube Video as the trigger type.
  • Check the events you want to track, such as Start, Pause, and Complete.
  • Select All Videos or define specific conditions.
  • Save the trigger.

3. Create GTM Tag for GA4 Event

  • Go to Tags > New.
  • Select GA4 Event as the tag type.
  • Choose your GA4 Configuration Tag for setup.
  • In Event Name, enter a custom name like youtube_interaction.
  • Under Event Parameters, add relevant values:
  • video_title – {{Video Title}}
  • video_percent – {{Video Percent}}
  • video_url – {{Video URL}}
  • Attach the YouTube Video trigger created earlier.
  • Save and submit changes.

4. Test Tracking with GTM Preview & Debug

  • Click Preview in GTM and enter your Webflow site URL.
  • Play a YouTube video and check for the YouTube Video event in the GTM Debug console.
  • Verify that GA4 receives the event in the Events DebugView (found in GA4 under Admin > DebugView).

Summary

You can track YouTube video interactions in GA4 using GTM without reloading videos or adding extra tracking elements. Simply enable the YouTube trigger in GTM, create a GA4 event tag, and test your setup.

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