Can Webflow be used to enable GA4 tracking of YouTube videos via GTM without reloading the videos and inserting tracking support elements?
TL;DR
- Add Google Tag Manager (GTM) to Webflow by pasting the container code in the Head section under Project Settings > Custom Code and publish the site.
- In GTM, create a YouTube Video trigger, select events like Start, Pause, and Complete, and apply it to all or specific videos.
- Create a GA4 Event tag, set the event name (e.g.,
youtube_interaction), add event parameters (e.g.,video_title,video_percent,video_url), and attach the YouTube trigger. - Use GTM Preview & Debug mode to test interactions, confirm that events fire correctly, and verify data in GA4 DebugView.
Yes, you can track YouTube video interactions in Google Analytics 4 (GA4) via Google Tag Manager (GTM) in Webflow without reloading the videos or manually adding tracking elements. Follow these steps to set it up efficiently.
1. Add GTM to Webflow
- Go to Webflow Project Settings > Custom Code.
- Paste your GTM container code in the Head section.
- Publish your site to ensure GTM is live.
2. Enable Built-in YouTube Video Trigger in GTM
- Go to GTM > Triggers > New.
- Select YouTube Video as the trigger type.
- Check the events you want to track, such as Start, Pause, and Complete.
- Select All Videos or define specific conditions.
- Save the trigger.
3. Create GTM Tag for GA4 Event
- Go to Tags > New.
- Select GA4 Event as the tag type.
- Choose your GA4 Configuration Tag for setup.
- In Event Name, enter a custom name like
youtube_interaction. - Under Event Parameters, add relevant values:
video_title– {{Video Title}}video_percent– {{Video Percent}}video_url– {{Video URL}}- Attach the YouTube Video trigger created earlier.
- Save and submit changes.
4. Test Tracking with GTM Preview & Debug
- Click Preview in GTM and enter your Webflow site URL.
- Play a YouTube video and check for the YouTube Video event in the GTM Debug console.
- Verify that GA4 receives the event in the Events DebugView (found in GA4 under Admin > DebugView).
Summary
You can track YouTube video interactions in GA4 using GTM without reloading videos or adding extra tracking elements. Simply enable the YouTube trigger in GTM, create a GA4 event tag, and test your setup.