Yoast cannot be used on Webflow in the same way it works as a plugin on WordPress, because Webflow does not support external back-end plugins like WordPress does.
1. Why Yoast Doesn’t Work on Webflow
- Webflow does not have a plugin architecture, so you cannot install third-party tools like Yoast directly into your project.
- Yoast SEO is built specifically for WordPress, where it integrates with the PHP-based CMS to scan content, provide SEO recommendations, and modify back-end metadata.
2. SEO Features Webflow Supports Natively
- SEO Meta Titles & Descriptions: Editable on static and CMS pages under the Page Settings.
- Custom Canonical Tags: Set in the Advanced Settings for each page.
- Alt Text for Images: Editable directly in the image settings.
- Clean HTML/CSS Output: Webflow exports optimized front-end code, which positively impacts SEO.
- 301 Redirects and Sitemap.xml: Control these in Site Settings > SEO tab or Hosting tab.
3. Alternatives to Yoast for Webflow
- Manual SEO audits: Use tools like Google Search Console, Ahrefs, or SEMrush to audit your Webflow content.
- Visual productivity tools: Tools like Ubersuggest or Screaming Frog can help replicate some of Yoast’s functionality by analyzing your site externally.
- Checklist approach: Webflow provides its own SEO guide that outlines best practices developers can follow manually.
Summary
Yoast is not compatible with Webflow due to platform limitations, but Webflow offers solid native SEO features, and you can use external audit tools to supplement the on-page optimization process.