How can I clean up or delete the 301 redirects on my Webflow site to improve SEO audits and checks?

To clean up or delete 301 redirects in Webflow, you’ll need to access your project’s redirect settings directly and manage them manually. This helps reduce unnecessary or outdated redirects that can negatively affect SEO audits.

1. Access Your 301 Redirect Settings

• Go to Project Settings of your Webflow site.
• Click on the SEO tab.
• Scroll down to find the 301 Redirects section.

2. Review Existing Redirects

• Check the list of existing 301 redirects to identify outdated, broken, or duplicate entries.
• Use tools like Screaming Frog, Google Search Console, or Ahrefs to identify problematic redirects.

3. Delete Unnecessary Redirects

• For each redirect that is no longer needed, click the trash icon next to that redirect.
• Webflow does not support bulk deletion, so you’ll need to delete them manually one by one.
• Carefully avoid deleting redirects that are actively used or indexed.

4. Save and Republish Your Site

• After cleaning up, click Save Changes at the bottom of the SEO tab.
• Then go back to the Webflow Designer or Dashboard and click Publish to update your site.

5. Revalidate in SEO Tools

• After updating, rerun your SEO audit or revalidate your site in Google Search Console.
• Check for reduced redirect chains or unnecessary 301s to confirm the improvements.

Summary

To clean up 301 redirects in Webflow, go to Project Settings > SEO tab, review and delete outdated or unnecessary redirects individually, then save and republish your site. This will improve SEO audit results by minimizing redirect chains and unnecessary URL forwarding.