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How can I create AMP (Accelerated Mobile Pages) in Webflow? Can you provide guidance on how to implement AMP on my website built in Webflow?

TL;DR
  • Export your Webflow project code, then manually convert pages to AMP format by replacing HTML tags with AMP equivalents, removing unsupported scripts, and adding AMP boilerplate.
  • Host the AMP pages externally, validate them using AMP tools, and link both original and AMP versions using proper canonical and amphtml tags.

Webflow does not natively support AMP (Accelerated Mobile Pages), but you can manually implement AMP-compatible versions of your pages by exporting your Webflow code and modifying it outside the Webflow environment.

1. Understand AMP Requirements

  • AMP pages follow strict formatting rules, such as:
  • Using <amp-html> as the root HTML tag.
  • Replacing standard HTML elements with AMP-specific tags (e.g., <img> becomes <amp-img>).
  • Loading scripts from the AMP CDN.
  • No custom JavaScript allowed (except for AMP components).

2. Export Your Webflow Project

  • In the Webflow Designer, click Export (top-right icon that looks like a box with an arrow).
  • Download the HTML, CSS, JS, and asset files.
  • Note: This feature is only available on paid Webflow plans with code export enabled.

3. Convert the Exported Code to AMP

  • Open the exported HTML file in a code editor.
  • Make the following key changes:
  • Replace <html> with <html amp>.
  • Add the required AMP boilerplate in the <head>.
  • Replace content elements (e.g., <img>, <video>) with AMP equivalents like <amp-img>, <amp-video>.
  • Remove all custom JavaScript and unsupported libraries.
  • Reference the official AMP HTML Specification for compliance.

4. Validate the AMP Page

  • Use the AMP Validator to check for compliance.
  • You can also add #development=1 to the page URL and open Chrome DevTools Console to see AMP validation errors.

5. Host the AMP Version Separately

  • Since AMP pages must be stand-alone, you'll need to:
  • Host the AMP page externally (e.g., on Netlify, Vercel, or your server).
  • Ensure it's accessible via a canonical relationship.
  • In your main (Webflow-hosted) page’s <head>, add:
  • <link rel="amphtml" href="https://example.com/your-amp-page.html">
  • In your AMP version’s <head>, add:
  • <link rel="canonical" href="https://your-webflow-site.com/original-page">

7. Submit to Google Search Console

  • After publishing the AMP page, submit it via Google Search Console to ensure indexing.
  • Check AMP coverage and any potential validation issues within the Console.

Summary

Webflow doesn't offer native AMP support, but you can export your Webflow project and manually convert pages to AMP format. You'll then need to host the AMP pages externally, validate them using official tools, and create proper canonical/AMP linking between the original and AMP versions.

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