You're on the right track by focusing on gzip compression to improve your Webflow site's page load speed. Gzip compression reduces the size of your website's files by compressing them, resulting in faster loading times for your visitors.
To enable gzip compression on your Webflow site, you'll need to follow these steps:
1. Go to your Webflow Designer dashboard and open the project you want to optimize.
2. Click on the "Settings" tab in the top-right corner of the screen.
3. In the Settings panel, click on "Hosting" in the left sidebar.
4. Scroll down until you find the "Enable gzip compression" option. Toggle the switch to turn it on.
5. After enabling gzip compression, click the "Save" button to apply the changes.
Webflow will now automatically enable gzip compression for your site's assets, including HTML, CSS, JavaScript, and other file types, when the site is published.
Keep in mind that while enabling gzip compression can significantly improve page load speed, it's important to consider other optimization techniques as well. Here are a few additional tips to optimize your Webflow site's performance:
1. Image optimization: Compress and resize images before uploading them to your Webflow site. Use tools like Adobe Photoshop or online image compressors to reduce file sizes without sacrificing image quality.
2. Minify CSS and JavaScript: Minification removes unnecessary characters like comments, white spaces, and line breaks from your CSS and JavaScript files, reducing their size and improving load times. You can use online minification tools or build processes like Gulp or Grunt to automate this task.
3. Use Webflow's asset optimization features: Webflow has built-in features that automatically optimize images, CSS, and JavaScript when you publish your site. Take advantage of these features to further improve performance.
4. Leverage caching: Enable browser caching to store static files on visitors' browsers, reducing the need to download them on subsequent visits. This can be configured in the Hosting settings or through custom code.
5. Consider a content delivery network (CDN): CDNs help deliver your website's assets from servers located closer to your visitors, reducing latency and improving load speeds. Webflow's Business and Enterprise plans include CDN hosting, or you can integrate popular CDNs like Cloudflare with your Webflow site.
By combining these optimization techniques with gzip compression, you can significantly enhance your Webflow site's page load speed and overall performance.