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Why are Facebook and Twitter not picking up the correct image from the specified link on the Webflow SEO page? Is there an issue with the integration or am I missing something?

TL;DR
  • Set Open Graph and Twitter Card images in Webflow’s SEO Settings and ensure they use correct dimensions and formats.
  • Publish the site, confirm meta tags are correctly rendered with absolute URLs, and validate using Facebook’s Sharing Debugger and Twitter’s Card Validator.

If Facebook and Twitter are not showing the correct image when sharing your Webflow page, it's likely due to missing or improperly configured Open Graph and Twitter Card tags. Here's how to troubleshoot and fix the issue.

1. Check Open Graph and Twitter Image Settings in Webflow

  • Go to Page Settings in the Webflow Designer.
  • Scroll to the SEO Settings section.
  • Ensure that the Open Graph image URL is correctly set. Webflow uses this image when content is shared on platforms that support Open Graph, like Facebook and LinkedIn.
  • The image must be publicly accessible and typically needs to meet minimum dimensions (e.g., 1200×630 px for Facebook).
  • If using a CMS page, make sure your meta fields use dynamic image bindings correctly.

2. Ensure Correct Meta Tags Are Rendered in the Published Page

  • After publishing, view the source code of the live page (on your custom domain).
  • Look for the meta tags:
  • og:image for Facebook
  • twitter:image for Twitter
  • Verify that these tags point to a correct, full URL (e.g., https://assets.website.com/path-to-image.jpg).
  • Image URLs must not be relative or protected by authentication.

3. Use Debug Tools to Validate

  • For Facebook, visit the Sharing Debugger:
  • Enter your page URL and click “Debug”.
  • Facebook will show you what image it's pulling. If incorrect, click “Scrape Again” to force an update.
  • For Twitter, use the Card Validator:
  • Paste your URL, then check which image is shown.

4. Common Mistakes to Avoid

  • Forgetting to publish the site: Changes to meta tags take effect only after publishing to the live domain—not preview mode.
  • Using Webflow’s staging domain (webflow.io): Facebook/Twitter sometimes restrict or cache content inconsistently from non-custom domains.
  • Image URL has not been crawled yet: After setting the image, it can take a few minutes to propagate across Facebook/Twitter.
  • Wrong image format or size:
  • Minimum recommended size: 1200×630 px
  • Supported formats: JPG, PNG, no SVG or WebP for Open Graph.

5. Consider Manual Meta Tag Overrides (Advanced)

  • If needed, go to Page Settings > Custom Code (before ) and manually insert <meta property="og:image" …> and <meta name="twitter:image" …> tags.
  • However, this should be a last resort—Webflow supports these natively via SEO settings.

Summary

To fix incorrect images on Facebook or Twitter, check that your Open Graph and Twitter Card images are properly set under SEO Settings, publish the site, and verify using Facebook and Twitter’s debug tools. Ensure the image URL is absolute, public, and meets size and format requirements.

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