Has anyone successfully used Webflow and Shopify together to run an e-commerce store? If so, can you provide any feedback on this process?

Yes, many users have successfully combined Webflow and Shopify to run an e-commerce store, especially when prioritizing design flexibility (Webflow) while leveraging Shopify’s powerful checkout and backend infrastructure.

1. Why Combine Webflow and Shopify?

• Webflow offers precise control over front-end design, interactions, and CMS capabilities.
• Shopify provides a secure and robust e-commerce backend, including order management, inventory, payment gateways, and customer accounts.
• This combo is ideal when Shopify themes are too limiting but you still want Shopify's commerce engine.

2. Common Integration Methods

• Shopify Buy Button: Embed Shopify “Buy Buttons” on Webflow product pages.
• You set up the product in Shopify, generate the Buy Button embed code, and place it inside Webflow using an Embed element.
• Transactions go through Shopify’s cart and checkout.
• External Shopify Subdomain: Design your site in Webflow and link to a Shopify subdomain like "shop.yoursite.com".
• Use this method if you want to separate the core marketing site (Webflow) and the store.

3. Pros of Using Webflow + Shopify

• Superior Design Control: Webflow gives pixel-perfect layout and animation tools.
• Ease of Management: Shopify handles all the tricky parts—cart, payments, fulfillment, refunds, tax, etc.
• Speed to Launch: No need to fully code a site; Webflow is fast for layout and design.
• SEO and Hosting: Webflow provides solid SEO tools and fast global hosting.

4. Cons and Limitations

• Buy Button Customization is Limited: You can style the embed somewhat with CSS, but advanced customization is harder.
• No Dynamic Cart Experience: It's difficult to create custom cart/checkout flows directly in Webflow.
• Content Management Split: Your products live in Shopify; your content (pages/blogs) lives in Webflow—requires dual platform upkeep.
• No Native Inventory Sync: It won’t sync Webflow CMS items with Shopify products automatically.

5. Best Practices from Users

• Use Shopify Lite Plan: If you're only embedding Buy Buttons, the $9/mo Shopify Lite plan is sufficient.
• Keep Product Info in Shopify: Manage pricing, images, variants, and inventory in Shopify to avoid desync.
• Create Product Pages in Webflow: Use Webflow CMS to create elegant product layouts and embed Shopify Buy Buttons per product page.
• Use Custom Scripts Sparingly: Limit script usage to avoid slowing down page load or breaking responsiveness.

Summary

Webflow + Shopify is a powerful but complex pairing that works well for brands who want full design control and a battle-tested e-commerce engine. While the integration isn't seamless for advanced commerce, it's ideal for small to medium catalogs, limited product lines, or marketing-heavy stores.