What are the required fields and completion URL in Webflow for enabling Google Analytics e-commerce sales tracking with Tag Manager?

To enable Google Analytics e-commerce sales tracking with Tag Manager in Webflow, you need to set up certain fields and define a completion URL. Here's a step-by-step process for configuring this:

1. Set up your Google Analytics and Tag Manager accounts: If you haven't done so already, create a Google Analytics account and a Tag Manager container. Connect your Webflow site to Tag Manager by adding the Tag Manager container code to your site's project settings in Webflow.

2. Install the Enhanced E-commerce Plugin: In Tag Manager, create a new Tag configured to track e-commerce sales. Under the "Tag Configuration" section, select the "Google Analytics: Universal Analytics" tag type and configure it to track Enhanced E-commerce.

3. Specify required fields for your e-commerce data: In the Tag Configuration for your Enhanced E-commerce Tag, you'll need to populate several fields. These fields are used to pass relevant e-commerce data to Google Analytics, such as the product name, SKU, price, and quantity. You can typically find these fields in the "Variable Configuration" section of the Tag Configuration.

4. Configure the completion URL: In Webflow, determine the URL that signifies a successful completion of the transaction, such as the order confirmation or thank you page. This URL will be used to trigger the e-commerce tracking in Tag Manager. It's important to accurately identify the completion URL specific to your site's structure and design.

5. Set up a Trigger in Tag Manager: Once you've identified the completion URL, go back to Tag Manager and create a new Trigger. Select "Page View" as the type, and choose "Some Page Views" in the Trigger Configuration. In the "Condition" field, specify the completion URL(s) that you want to trigger the e-commerce tag. You can use a regular expression or an exact match depending on your needs.

6. Attach the Trigger to your Tag: Edit the existing Tag or create a new Tag in Tag Manager and attach the Trigger you created to it. This will ensure that the e-commerce tag fires only when the specified completion URL is visited.

7. Publish your changes: Once you have completed the setup, remember to publish your changes in Tag Manager. This will make the e-commerce tracking live on your Webflow site.

By following these steps, you should be able to enable Google Analytics e-commerce sales tracking with Tag Manager in Webflow. Make sure to test the implementation thoroughly to ensure the data is being tracked accurately.