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Is there a way to update Webflow CMS content items when a record in Airtable changes?

TL;DR
  • Use Make or Zapier to monitor Airtable changes via a “Last Modified Time” field and trigger updates in Webflow CMS.
  • Store or dynamically retrieve the Webflow CMS Item ID in Airtable, then map and push updated fields to Webflow via the API.

You can sync Airtable records with Webflow CMS using third-party automation tools, since Webflow doesn’t have native Airtable integration.

1. Use an Automation Tool (Like Make or Zapier)

  • Use Make (formerly Integromat) or Zapier to watch for changes in Airtable and push updates to Webflow CMS.
  • These tools monitor a “Last Modified Time” field in Airtable, which updates whenever a record changes.

2. Set Up Airtable Trigger

  • In Make: Add an Airtable “Watch Records” module, filtering by modified time.
  • In Zapier: Use the Airtable “New or Updated Record” trigger, and link it to a “Last Modified Time” field.
  • Use the Webflow “Update Live Item” (Make) or “Update Item” (Zapier) action.
  • You must know the Webflow CMS Item ID for each entry, which you can:
  • Store inside Airtable in a hidden field once the item is first created.
  • Or retrieve dynamically by searching Webflow for a unique field like Slug or Name.

4. Map Airtable Fields to Webflow Fields

  • Match Airtable columns to Webflow CMS fields.
  • For rich text fields or reference/multi-reference fields, ensure the data format aligns with Webflow's requirements.

5. Use Webhooks as an Alternative Trigger

  • For near-instant sync, use a script + Airtable Webhooks (if you're on the Airtable Enterprise API or using automation).
  • Trigger a Make or Zapier scenario via webhook when a record is updated.

Summary

You can keep Webflow CMS in sync with Airtable updates by using Make or Zapier to monitor Airtable changes and update corresponding CMS items via the Webflow API. Store the Webflow CMS Item ID in Airtable to ensure reliable updates.

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