To set up subscriptions and release a steady amount of product or content in Webflow for a subscription box business, you'll need to integrate 3rd-party tools since Webflow doesn’t offer native subscription billing or recurring payments.
1. Choose a Subscription & Payment Provider
- Use third-party services that support recurring billing such as Stripe, Memberstack, Outseta, or Paytable.
- Stripe is a core provider that handles subscriptions, but you'll often connect it through an integration service.
- Memberstack is ideal for managing logged-in users, memberships, and subscription paywalls within Webflow.
- Outseta offers all-in-one tools including billing, CRM, and login systems. It's more flexible for B2C subscription businesses.
2. Set Up User Access and Login (Optional)
- If your business includes gated content (e.g., exclusive tutorials, digital downloads), install Memberstack or Outseta.
- You’ll be able to create user accounts, set access levels, and ensure only paying subscribers access specific items or pages.
3. Create Product Pages in Webflow
- Use the Webflow CMS to display products or content that releases periodically.
- For each subscription item (e.g., each month’s box), create a new CMS Collection Item.
- Set visibility rules (via Memberstack/Outseta) to control access based on subscription level or timing.
4. Automate Monthly Content/Product Releases
- Use Webflow CMS Scheduled Publishing to pre-load items that go live at a specific date/time.
- Create CMS items in advance and schedule them by setting the “Go live at” date in the Editor.
5. Add Subscription Plans on the Site
- Embed pricing tables or plan options on a Webflow page.
- Connect each “Subscribe” button to the appropriate checkout or sign-up link provided by your subscription provider (e.g., Memberstack, Stripe Checkout URL).
6. Use Zapier or Make for Fulfillment Triggers
- Automate workflows using tools like Zapier or Make (Integromat).
- Example: When someone subscribes, send details to a shipping fulfillment service or notify your backend spreadsheet/inventory system.
- Link your subscription data to Mailchimp, ConvertKit, or Klaviyo to send shipping updates, new box previews, or release announcements.
- Use your billing tool’s native integration or connect via Zapier.
Summary
To set up a subscription box on Webflow, use tools like Memberstack or Outseta for managing subscriptions, Stripe for billing, Webflow CMS for scheduled content, and Zapier for automations. While Webflow doesn’t support subscriptions natively, combining these solutions delivers a full subscription-based experience.