Webflow supports a wide range of third-party tools and integrations that can enhance your site’s functionality for marketing, forms, e-commerce, content management, and more.
- Google Analytics: Track website traffic and user behavior by embedding your GA tracking ID in Webflow’s Project Settings > Integrations.
- Google Tag Manager: Add custom tags and track events without modifying your codebase.
- Facebook Pixel: Retarget visitors or track conversions via Facebook Ads.
- Hotjar / Microsoft Clarity: Add user session recordings, heatmaps, and on-site feedback tools.
- Zapier: Automate form submissions into apps like Google Sheets, Mailchimp, Airtable, or Slack.
- Make (formerly Integromat): Similar to Zapier but with more flexibility in conditional logic and workflows.
- Formspree / Basin / Getform: Handle form submissions externally if you outgrow Webflow’s native limits.
- Shopify Buy Button: Embed Shopify product widgets into Webflow to combine Shopify’s backend with Webflow’s front-end.
- Foxy.io: A fully hosted cart platform that integrates with Webflow CMS for custom ecommerce solutions.
- Snipcart: Add cart functionality to static Webflow sites via JavaScript widgets.
4. Content Management & Automation
- Airtable: Use as a backend database and sync with Webflow CMS via Zapier or Make.
- Jetboost: Add dynamic filtering, search, and real-time UI enhancements to Webflow CMS collections.
- Memberstack / Outseta / Firebase Auth: Add user authentication, memberships, and gated content.
- Ahrefs / SEMrush: Integrate SEO analysis and keyword tracking externally.
- Udesly: Convert Webflow projects to WordPress/Shopify for advanced SEO or content workflows.
- Cloudflare: Add a CDN, SSL, and performance/game protection.
6. Email Marketing & CRM
- Mailchimp: Send newsletters and automate email campaigns using connected Webflow forms.
- HubSpot: Capture leads directly from Webflow and feed them into your CRM for nurturing.
- ActiveCampaign / ConvertKit: Automatically tag users or trigger automation when they submit Webflow forms.
- Calendly / Acuity Scheduling: Embed appointment pickers directly into Webflow pages via iframe or embed code.
- Tidycal / SavvyCal: Alternative booking tools for client meetings and user scheduling.
Summary
Webflow integrates well with tools like Zapier, Airtable, Shopify, Memberstack, and Google Analytics, offering extensive flexibility for automation, e-commerce, content syncing, and marketing. Choosing the right integrations depends on the specific functionality you want to add to your site.