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What are some third party tools or integrations that can be connected to Webflow?

TL;DR
  • Connect Webflow with tools like Google Analytics, Zapier, Shopify, Airtable, and Memberstack to enhance tracking, automation, e-commerce, and content management.
  • Choose integrations based on your site’s needs, using embed codes or APIs for features like forms, SEO, CRM, scheduling, and user authentication.

Webflow supports a wide range of third-party tools and integrations that can enhance your site’s functionality for marketing, forms, e-commerce, content management, and more.

1. Marketing & Analytics Tools

  • Google Analytics: Track website traffic and user behavior by embedding your GA tracking ID in Webflow’s Project Settings > Integrations.
  • Google Tag Manager: Add custom tags and track events without modifying your codebase.
  • Facebook Pixel: Retarget visitors or track conversions via Facebook Ads.
  • Hotjar / Microsoft Clarity: Add user session recordings, heatmaps, and on-site feedback tools.

2. Forms & Submissions Management

  • Zapier: Automate form submissions into apps like Google Sheets, Mailchimp, Airtable, or Slack.
  • Make (formerly Integromat): Similar to Zapier but with more flexibility in conditional logic and workflows.
  • Formspree / Basin / Getform: Handle form submissions externally if you outgrow Webflow’s native limits.

3. E-commerce Tools

  • Shopify Buy Button: Embed Shopify product widgets into Webflow to combine Shopify’s backend with Webflow’s front-end.
  • Foxy.io: A fully hosted cart platform that integrates with Webflow CMS for custom ecommerce solutions.
  • Snipcart: Add cart functionality to static Webflow sites via JavaScript widgets.

4. Content Management & Automation

  • Airtable: Use as a backend database and sync with Webflow CMS via Zapier or Make.
  • Jetboost: Add dynamic filtering, search, and real-time UI enhancements to Webflow CMS collections.
  • Memberstack / Outseta / Firebase Auth: Add user authentication, memberships, and gated content.

5. SEO & Optimization Tools

  • Ahrefs / SEMrush: Integrate SEO analysis and keyword tracking externally.
  • Udesly: Convert Webflow projects to WordPress/Shopify for advanced SEO or content workflows.
  • Cloudflare: Add a CDN, SSL, and performance/game protection.

6. Email Marketing & CRM

  • Mailchimp: Send newsletters and automate email campaigns using connected Webflow forms.
  • HubSpot: Capture leads directly from Webflow and feed them into your CRM for nurturing.
  • ActiveCampaign / ConvertKit: Automatically tag users or trigger automation when they submit Webflow forms.

7. Scheduling & Booking Tools

  • Calendly / Acuity Scheduling: Embed appointment pickers directly into Webflow pages via iframe or embed code.
  • Tidycal / SavvyCal: Alternative booking tools for client meetings and user scheduling.

Summary

Webflow integrates well with tools like Zapier, Airtable, Shopify, Memberstack, and Google Analytics, offering extensive flexibility for automation, e-commerce, content syncing, and marketing. Choosing the right integrations depends on the specific functionality you want to add to your site.

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