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How can I create a looping animation in Webflow that starts on page load and repeats infinitely?

TL;DR
  • Open the Interactions panel, select the element, and add a Page Load trigger.
  • Create a new timed animation, add animation steps (e.g., Move, Rotate, Opacity), and adjust duration.
  • Enable the Loop option, choose an appropriate easing, then save and preview for adjustments.

To create a looping animation in Webflow that starts on page load and repeats infinitely, use the Webflow Interactions panel to set up a continuous animation.

1. Open the Webflow Interactions Panel

  • Select the element you want to animate.
  • Go to the Interactions panel (lightning bolt icon).

2. Create a Page Load Animation

  • Click + under Page Trigger and select Page Load.
  • Choose When Page Starts Loading.
  • Click Start an Animation and Create a New Timed Animation.

3. Set Up the Animation Steps

  • Add animation steps like Move, Rotate, Scale, Opacity, etc.
  • Define initial and final states for your animation.
  • Adjust duration (e.g., 2–5 seconds) for a smooth effect.

4. Enable Looping

  • Check the Loop option at the bottom of the interaction settings.
  • Use Easing settings like Linear for a seamless loop or Ease In-Out for a smoother flow.

5. Save and Preview

  • Click Save and test the animation using Webflow’s Preview mode.
  • If needed, tweak durations and easings for a better effect.

Summary

To create an infinite looping animation in Webflow, use a Page Load trigger, set up animation steps with appropriate easing, and enable the Loop option. This ensures the animation automatically starts and repeats continuously.

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