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How can I set up Google Ads conversion tracking tag in Webflow?

TL;DR

Setting up Google Ads conversion tracking in Webflow is relatively straightforward. Here's a step-by-step guide to help you set it up:

Step 1: Create a Google Ads Conversion Tracking Tag
- Sign in to your Google Ads account and navigate to the "Tools & Settings" menu.
- Under the "Measurement" section, click on "Conversions."
- Click on the "+," and select the type of conversion you want to track (e.g., website, app, phone calls, etc.).
- Follow the on-screen instructions to configure the conversion settings.
- On the "Tag setup" tab, select "Install the tag yourself" option.
- Copy the conversion tracking code provided by Google Ads.

Step 2: Add the Conversion Tracking Code to Webflow
- Open your Webflow project in the Designer.
- Navigate to "Settings" in the left-hand panel and click on "Custom Code."
- In the "Head Code" section, paste the Google Ads conversion tracking code.
- Ensure that you're placing the code within the `` tags.
- Click "Save" to apply the changes.

Step 3: Track Conversions
- Once you've added the conversion tracking code, Google Ads will start tracking conversions for you.
- You can verify the setup by going back to your Google Ads account, navigating to the "Conversions" section, and selecting the conversion you've set up.
- Click on "Conversions" and check if the tag status is marked as "Recording conversions."

Step 4: Test the Tracking
- To ensure that the conversion tracking is working correctly, you can perform a test conversion on your Webflow website.
- Go through the conversion process (such as submitting a form or making a purchase).
- Afterward, visit the "Conversions" section on your Google Ads account and look for the conversion activity.
- If the test conversion is tracked successfully, you have successfully set up Google Ads conversion tracking in Webflow.

Note: It's important to note that the steps outlined here are a general guide, and the process may vary slightly depending on updates to Webflow or Google Ads. It's always a good idea to consult the latest documentation or reach out to Webflow support if you encounter any issues during the setup process.

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