How can I track the number of people who click the "Book A Free Consultation" button on my Webflow site and are redirected to a separate website for scheduling appointments?
TL;DR
- Connect your Webflow site to GA4 and enable Enhanced Measurement to automatically track outbound clicks.
- Link the button to the external site and optionally create a custom GA4 event or use Google Tag Manager for more detailed tracking.
To track how many users click the “Book A Free Consultation” button that redirects to an external booking site, you can use outbound link click tracking with Google Analytics.
1. Use Google Analytics 4 (GA4)
- Make sure your Webflow site is connected to GA4. Go to Project Settings > Custom Code and paste your GA4 Measurement ID script from Google.
- You can find your ID in Google Analytics under Admin > Data Streams > Web stream.
2. Set Button as an Outbound Link
- Ensure the button includes a link to the external scheduling site (e.g., Calendly, Acuity, etc.).
- Webflow buttons can be linked through the Element Settings panel > Link Settings.
3. Enable Enhanced Measurement in GA4
- Go to Admin > Data Streams > Web Stream Details.
- Under Enhanced Measurement, make sure Outbound clicks are enabled.
- GA4 will automatically start tracking clicks to domains not matching your own.
4. Create an Event in GA4 (Optional for Custom Tracking)
- Go to Admin > Events > Create Event.
- Set up a custom event that detects clicks to a particular URL. Example:
- Event name:
book_consultation_click - Matching conditions:
event_nameequalsclicklink_urlcontainsyour-scheduling-site.com
- This adds more granularity if you want to distinguish this specific button from other outbound links.
5. Use Google Tag Manager (Alternative Method)
- If you're using Google Tag Manager, you can create a Click Trigger for “Just Links” and filter by button text or destination URL.
- Set up a tag to fire a GA4 event when the button is clicked.
6. Test Tracking
- Use Tag Assistant or the Realtime tab in GA4 to verify events when the button is clicked.
- GA4 may take a few minutes to show events, but Realtime view helps you confirm setup is working.
Summary
Add GA4 to your Webflow site, ensure outbound click tracking is enabled, and GA4 will automatically track clicks on your “Book A Free Consultation” button that redirects to a different domain. For detailed data, create a custom event in GA4 or use Google Tag Manager.