Is the reduced video quality when uploading a background video to Webflow due to the video's export settings or something else on Webflow?

The reduced video quality when uploading a background video to Webflow can be influenced by both the video's export settings and Webflow's compression process. Let's break it down:

1. Video Export Settings: When exporting a video from a video editing software or encoding it with a compression tool, you have control over various settings that can affect the quality and file size of the video. These settings typically include the video codec, bitrate, resolution, and frame rate. If the video is exported with low-quality settings, such as a low bitrate or resolution, it will likely result in reduced video quality when uploaded to Webflow.

2. Webflow's Compression: When you upload a video to Webflow, it undergoes a compression process to optimize it for web playback. Webflow applies its own settings to reduce the file size of the video without sacrificing too much visual quality. This compression process is necessary to ensure fast loading times and smooth playback for visitors.

During the compression process, Webflow may reduce the resolution, adjust the bitrate, or utilize other compression techniques to optimize the video. This can result in a slight decrease in video quality compared to the original uploaded video file.

To maintain the best possible video quality on Webflow, it is recommended to export your videos with high-quality settings, preferably using a modern video codec like H.264 or H.265. Additionally, try to find a balance between file size and video quality, ensuring that your videos are optimized for web delivery without sacrificing too much visual fidelity.

It's important to note that the user's internet connection speed and the device's hardware capabilities also play a part in determining the perceived video quality. A slow internet connection or an older device may struggle to deliver the full visual quality of a video, irrespective of the export settings or Webflow's compression.

Overall, while both the video's export settings and Webflow's compression process contribute to the reduced video quality, you can maximize the video's visual fidelity by exporting it in high quality and using modern codecs, keeping in mind the balance between file size and quality.