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I'm having trouble setting up Google Analytics in Webflow. I followed the instructions and used the measurement stream ID, but it's not working. Can you help me troubleshoot?

TL;DR
  • Add your GA4 Measurement ID (G-XXXXXXXXXX) in Webflow’s Integrations tab.
  • Remove any custom GA4 scripts and publish the site to your live domain.
  • Use DebugView or Google Tag Assistant to verify tracking, disable ad-blockers, and ensure GA4 stream settings include your domain.

It sounds like you're trying to integrate Google Analytics 4 (GA4) into Webflow using the measurement ID, but the analytics data isn't being recorded properly.

1. Confirm You’re Using the Correct Analytics ID

  • For GA4, the ID should begin with G-, such as G-XXXXXXXXXX.
  • Make sure you're not using the older UA-XXXXXXXXX-X format, which is for Universal Analytics (now sunset).

2. Add the Measurement ID in the Right Place

  • Go to Project Settings in Webflow.
  • Click on the Integrations tab.
  • Scroll to the Google Analytics section.
  • Paste your G-XXXXXXXXXX ID in the field labeled Google Analytics 4 Measurement ID.
  • Do not paste the entire script—just the ID string.

3. Remove Any Custom GA4 Script (If Added Separately)

  • If you've added a manual GA4 script via Custom Code (Inside or ), remove it to avoid conflicts.
  • Webflow injects the script automatically when you enter the Measurement ID in the Integrations tab.

4. Publish to the Live Domain

  • Changes only apply to the published site, not the Webflow Designer or webflow.io staging URL.
  • Click Publish and select the custom domain where the integration is active.

5. Use Google Tag Assistant or DebugView

  • Use Google Tag Assistant (Chrome Extension) to verify if the GA4 tag is firing.
  • Or, go to Google Analytics > Admin > DebugView to see if any events are being tracked in real-time.

6. Check Ad-blockers and Browsers

  • Some ad-blockers or privacy browsers (e.g. Brave) block Google Analytics scripts.
  • Test in Incognito mode or with ad-blockers disabled.

7. Verify Domain & Stream Settings in GA4

  • Make sure the domain where Webflow is published is added under "Web stream details" in GA4 settings.
  • Look for enhanced measurement being enabled to automatically track key events.

8. Wait for Data to Appear

  • Data in GA4 may take a few minutes to populate.
  • Use real-time reports to verify initial activity.

Summary

To fix GA4 tracking in Webflow, ensure you're using your G-XXXXXXXXXX ID in the Integrations tab, remove any redundant custom code, and test it on your published live domain using DebugView or Google Tag Assistant. Disable ad-blockers when testing, and allow some time for data to appear.

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