How can I properly track form submissions on my Webflow site that come from Google Adwords? I have followed the steps provided by Google, but I am unsure about where to add the code and how to link it to the submit button. I have already attempted to add the code in the custom code section labeled "Inside tag". Can someone please help me with this?
TL;DR
- Add the Google Ads global site tag in Webflow’s Project Settings under the Head section and publish the site.
- Insert the conversion event snippet in an Embed element within the form’s Success Message in Webflow Designer to trigger it only after form submission.
To properly track form submissions from Google Ads (AdWords) in Webflow, you need to make sure your Google conversion tracking tag is not only added correctly but also triggered specifically when a form is submitted. Here's how to fully set it up.
1. Add Google Ads Global Site Tag (gtag.js)
- Go to your Webflow project, and click on Project Settings > Custom Code.
- In the “Head” section, paste your Google Ads global site tag, provided by Google Ads when creating the conversion action.
- This script must be on all pages where form conversions might occur.
- Click Save Changes and publish your site.
Example snippet (just as reference—do not paste this):
Google’s global site tag starts with:<script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXX">
2. Add the Conversion Event Snippet (on Form Submission Success)
Unlike static code in your site’s <head>, this snippet must trigger only after a successful form submission.
- Go to your Webflow Designer.
- Select the relevant form element.
- Open the Form Settings panel in the right sidebar.
- Scroll down to Form Settings > Form Submission Success Message.
- Click to edit the Success message, then:
- Add an Embed element inside the Success message container.
- Paste your Google Ads conversion event snippet into the Embed element.
- Save and close the Embed.
- Publish your website again.
This ensures the conversion event only fires after a successful form submission.
3. Double Check Your Google Ads Conversion Settings
- Make sure your conversion action in Google Ads is set to Website > Use Google Tag.
- You should have both the Global Site Tag (added in Step 1) and the Event Snippet (added in Step 2).
- Choose the correct conversion category (e.g., Lead) and make sure it's marked as Primary if you want smart bidding to optimize for it.
4. Optional: Test It
- Publish to a staging domain (or custom domain).
- Fill out and submit the form.
- Open the site in Google Tag Assistant or use Google Ads’ Tag Diagnostics to verify the event fires.
Summary
- Paste the global site tag in the Project Settings → Head section.
- Embed the conversion event snippet inside the form’s Success Message container using an Embed element.
- This setup ensures the Google Ads conversion fires only when a form is submitted successfully.