What does it mean that Webflow can sublicense my assets for marketing purposes, and would you do the same with assets from big brands like Coca-Cola?
TL;DR
- Webflow can share and promote user-created content (that you own or have rights to) in marketing materials through a non-exclusive, royalty-free sublicense.
- You must have legal rights to use third-party assets (like Coca-Cola logos); Webflow won’t sublicense or promote copyrighted/branded content without proper permission.
When Webflow says it can sublicense your assets for marketing purposes, it means it can use and share your content to promote its platform. Here's what that entails and how it applies to copyrighted material from big brands like Coca-Cola.
1. What "Sublicense for Marketing Purposes" Means
- Sublicensing allows Webflow to legally give third parties permission to use your content (like screenshots or designs) for promoting Webflow.
- These uses are typically in marketing material such as tutorials, user showcases, social media, product demos, or ads.
- You still retain ownership of your assets, but you're granting Webflow a broad right to share and reuse them as part of their promotions.
2. Scope and Limits of This Usage
- This clause is standard in many SaaS agreements—it helps platforms display user work and success stories to attract new users.
- Webflow would likely not use anything private or sensitive, nor would they edit your work in misleading ways.
- Any sublicensing is done in a non-exclusive, royalty-free manner, meaning you're still free to use or license your content elsewhere.
3. Use of Third-Party or Branded Assets like Coca-Cola
- If your Webflow project contains assets owned by third parties, such as Coca-Cola’s logos or branded material, you must have the legal rights to use and upload them.
- Webflow’s terms expect you to ensure that all uploaded content is authorized—they’re not liable for infringement.
- Webflow will not sublicense third-party protected assets unless they’ve received proper, documented permission. Using Coca-Cola’s logos without rights would breach both your agreement with Webflow and Coca-Cola’s trademarks.
Summary
Webflow’s right to sublicense your assets for marketing means they can promote your publicly visible work within their platform or marketing channels. However, this only applies to assets you legally own or have rights to. Including copyrighted content from big brands like Coca-Cola without permission is a violation, and Webflow won't market such material without proper licensing.