What does it mean that Webflow can sublicense my assets for marketing purposes, and would you do the same with assets from big brands like Coca-Cola?
TL;DR
Webflow’s Terms of Service mention that by using their platform, you grant them a license to use your content for marketing purposes. This allows them to showcase your work (e.g., in Webflow Discover, social media, or advertisements). However, this doesn’t mean they take ownership of your assets—just that they can feature them to promote Webflow.
1. How Webflow Uses Your Content
- Marketing & Promotion – Webflow may display your publicly shared designs in galleries, ads, or case studies.
- Webflow Discover – If you submit a site to Discover, it's explicitly available for promotional use unless you opt out.
- Sublicensing Clause – This allows Webflow to grant third parties (e.g., marketing agencies) permission to use your showcased designs in promotional content.
2. What About Big Brands Like Coca-Cola?
- Brand Usage Rules – Large companies like Coca-Cola have strict brand protection policies. Webflow would be cautious about featuring assets from such brands without proper authorization.
- Trademark & Copyright Protections – If your project includes branded assets, Webflow would typically avoid sublicensing them for marketing unless given explicit permission.
- Private Projects Unaffected – If your site isn’t public or submitted for promotion, Webflow won’t use it in marketing.
Summary
Webflow has the right to feature your publicly shared designs for marketing, but they don’t take ownership. High-profile brands with strict legal protections (e.g., Coca-Cola) would not have their assets sublicensed without authorization. If you want to opt out, avoid submitting work to Discover or reach out to Webflow’s support for guidance.