If you're experiencing SEO issues from too many H1, H2, or H3 tags on your Webflow CMS collection pages, it's often due to repeated use of Heading elements within Rich Text fields, dynamic components, or templates. Here's how to fix the issue without exceeding Webflow's current limit of 60 custom fields per CMS collection.
1. Audit Your CMS Template Structure
- Open the Collection Page Template in the Designer.
- Inspect all elements using heading tags (H1–H6) on the page.
- Pay close attention to Rich Text fields where users may have added multiple heading tags (especially H1s or H2s) in the CMS item.
2. Standardize Use of Headings in Rich Text Fields
- Instruct your content team or collaborators to avoid inserting H1 tags inside Rich Text fields.
- Set a rule to only use H2 or H3 within content, reserving H1 for the page title only.
- In the Webflow Designer, limit styles in Rich Text by using CSS to restrict heading styles (e.g., hide or style H1s differently) if manual control isn’t possible.
3. Control Rich Text Formatting with Custom HTML Embeds or Markdown
- If Rich Text content must be customized but heading levels need control:
- Consider embedding sanitized content using custom embeds or Markdown formatting via third-party CMS integrations (e.g., using Zapier or Make.com to pre-process entries).
- Alternatively, create a rule-based import from a spreadsheet that avoids pushing H1s into a Rich Text field.
4. Reorganize or Split CMS Data Structure
- If you’re nearing the 60 custom field limit, consider:
- Splitting the CMS collection into two linked collections using a Multi-Reference or Reference field.
- Example: Move long-form content or meta SEO data into a “Content Blocks” collection and link to the main one.
- This reduces field bloat while allowing extensibility.
5. Use Symbols or Components Instead of CMS Fields When Possible
- If you're replicating layouts that use CMS fields for display purposes (e.g., CTAs, repeated blocks), consider:
- Replacing CMS-based blocks with reusable Symbols, avoiding field repetition across items.
- Use static content or limited dynamic binding to essential fields only.
6. Adjust the Heading Hierarchy in the Designer
- Make sure the main page title uses H1 only once.
- Convert non-critical headings into div blocks or paragraphs styled to look like headings instead of using actual
<h2>
or <h3>
tags. - Check the Navigator panel to validate the overall heading hierarchy.
Summary
To avoid SEO issues from excessive heading tags on Webflow CMS pages, review your Rich Text field usage, ensure correct heading hierarchy, and offload excess fields by splitting collections or using static Symbols. While you can't increase the CMS custom field limit beyond 60, reorganizing data and styling non-heading elements offers a scalable workaround without manually duplicating pages.