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Can I use a non-Webflow marketplace template to begin a new project in Webflow?

TL;DR
  • Webflow doesn't support importing non-Webflow templates directly, so you'll need to manually recreate designs within the Webflow Designer.
  • You can reuse content, styles, and assets, embed custom HTML/CSS/JS code using the Embed element or Page Settings, and must ensure the original template's license permits such reuse.

You cannot directly import a non-Webflow marketplace template (e.g., from Themeforest or custom HTML) into Webflow, but parts of it can be manually recreated or reused.

1. Understand Webflow's Import Limitations

  • Webflow doesn’t support importing full third-party templates like you might do with WordPress. There’s no function to upload a zip or HTML file and have it convert into a Webflow project.
  • You must build the design manually within Webflow’s Designer.

2. What You Can Copy or Reuse

  • You can copy layout inspiration, styles, and image assets from the template.
  • If the third-party template is HTML/CSS-based, you can:
  • Copy text content, CSS styles, and image assets and manually paste/setup them in Webflow.
  • Inspect the layout structure (using dev tools) and rebuild container and section hierarchy in Webflow.

3. Use Embed Elements for Custom Code

  • You can place HTML, CSS, and JS from the template inside Embed elements within Webflow.
  • Use