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Does Webflow have built-in blogging capabilities for my clients who are bloggers?

TL;DR
  • Use Webflow CMS Collections to create and manage dynamic blog content with rich text, custom fields, filtering, and SEO-friendly URLs.
  • Clients can easily edit, schedule, and publish posts via the Webflow Editor, while designers have full layout control using CMS Template Pages and Collection Lists.

Yes, Webflow includes built-in blogging functionality through its CMS Collections, making it a strong choice for clients who are bloggers.

1. Use of Webflow CMS for Blogging

  • Webflow CMS Collections allow you to create a blog structure with dynamic content.
  • Each blog post is an item in a CMS Collection, making it easy to manage and update new blog content.
  • Clients can add, edit, or delete blog posts without accessing the Designer interface.

2. Features of Webflow’s Blogging Capabilities

  • Rich Text Field for body content, supporting images, links, embeds, and various text styles.
  • Custom Fields for categories, author info, tags, post summaries, featured images, etc.
  • Filter and Sort Options to display posts based on category, date, popularity, etc.
  • Custom URL slugs for SEO-friendly blog post URLs.
  • Automatic RSS feed generation by enabling it in Settings.

3. Client Editing Access

  • Webflow Editor allows clients to log in and update blog content with a simple interface.
  • They can publish or schedule posts without needing to enter the backend Designer.

4. Blog Page Templates

  • CMS Template Pages are automatically created for each blog post, based on your design.
  • You can design blog post pages with full control over layout and styling.
  • Use Collection Lists on other pages (like the homepage) to show recent or featured posts dynamically.

5. Limitations to Keep in Mind

  • Webflow’s CMS has item limits (e.g., 2,000 items per Collection on CMS hosting plans).
  • Does not include native commenting features, but you can integrate third-party services like Disqus or Commento.
  • No built-in analytics or A/B testing for blog posts—external tools are required.

Summary

Webflow offers strong built-in blogging functionality using its CMS Collections, with a client-friendly Editor UI and full design freedom. While it lacks native commenting and advanced analytics, it’s highly effective for bloggers when paired with third-party tools.

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